Fiona Adler (MBA 2008), Co-Founder Word Of Mouth Online (WOMO)

Fiona Adler is one of the founders of Word Of Mouth Online Pty Ltd - Australia's No 1 business reviews website. Fiona has an MBA (MBS), a degree in Marketing, a strong background in strategic consulting (as an ex Accenture strategy consultant), and small business marketing. Along with her business partner and husband, Fiona previously built an IT services company to have more than 100 staff - selling this to Sensis, Telstra in 2004. Determination is a core character trait and in 2006, Fiona became only the 3rd Australian woman to have climbed to the summit of Mt Everest. Fiona is married with two young (gorgeous) children.

Through, Fiona is thrilled to be increasing the transparency of the Australian marketplace and in doing so, helping thousands of great small businesses grow and helping consumers find great businesses. She is passionate about helping businesses build and manage their online reputation, promoting businesses based on merit, and holding dodgy businesses accountable. 

Some of Word Of Mouth Online's milestones include;

  • In 2007, the business plan for WOMO won 4 out of 5 categories in the Melbourne Universities Entrepreneurship Challenge (MUEC)
  • WOMO won the MyBusiness/ANZ Best Startup Award in 2010
  • WOMO has been featured in BRW, The Australian, SkyNews, The Today Show, The Financial Review, SmartCompany, Anthill, and other industry journals.
  • It's estimated that 1 in 4 Australian decision-makers have used reviews on WOMO to help them find great businesses in the last 12 months (based on current search and traffic data)
  • WOMO now has almost 400,000 consumer reviews and every 5 minutes, a new review is entered on (on average)