Professor Ujwal Kayande

Ujwal Kayande is interested in how customers make decisions, and how firms can improve their marketing and business actions. He is a Professor of Marketing at Melbourne Business School and has previously served on the marketing faculty at the Australian National University, Penn State University, and the University of New South Wales. At the Australian National University, he also served as the Head of the School of Management, Marketing, and International Business. He has also been a visiting faculty member at the Wharton School, ESSEC, University of Mannheim, and the Indian School of Business.

​Ujwal’s recent research has focused on strategic coherence and how it affects performance, whether it be the success of products, innovations, or business-to-business relationships. He has also published on research methodology, primarily in the area of survey measurement. His research has been published in the Journal of Marketing Research, Marketing Science, Information Systems Research, the International Journal of Research in Marketing, and the Journal of Retailing. He has won a number of research awards, including the Lehmann Award from the American Marketing Association. He sits on the Editorial Review Boards of the Journal of Marketing, the Journal of Service Research, the Journal of Business Research, and Customer Needs and Solutions

Ujwal has taught marketing strategy and marketing analytics in MBA, Executive MBA, and undergraduate programs around the world. He has won several awards for his teaching, including the 2010 MBA Teaching Excellence Award at Penn State University and the 2010 Top Research Supervisor Award at the ANU.